SQL Junkies and Data Modeling?

Low and behold someone else talking about data modeling. SQL Junkies posted a question to their blog title "Build the Database First, or the Application First?" I added my two cents on the whole thing. Basically, my entry (by Chad) states neither should be done first. I am a strong believer in modeling first. Now comes the hard part, how to be vigilant when designing and coding. Just remember, quick fixes are ok but will always come back to bite you if you don't take the time to do it right.